PR FAQ: What are the benefits of media training?

Your reputation is largely based on how people can relate or perceive you on the radio, TV, internet, and in print. Each of these media outlets can create, maintain, and even destroy you and your brand’s image. For this reason it is essentially that you understand how to confidently deliver messages through all of these outlets. This crucial business skill can offer enormous benefits and help to instill reliability and trust. If the idea of radio or TV interviews are particularly frightening, media training, also known as media coaching, could be one of the best ways to overcome these fears.

What are the benefits of media training?

1. You can learn how to speak in such a way that people will begin to take notice.

When you speak on TV, the audience will not only listen to what you are saying, but will also be watching how you move your body and face. Media training can teach you about your natural body language and how to use it in a positive manner. You will also learn how to use words in conjunction with an appropriate tone of voice. 

2. Clearly Define Your Message

Your TV or radio interviews will likely have an objective which may be related to a message you want to share with the audience. Your message should be unique, short, and focused. Concurrently it should use the right tone and language suited to your audience. Media coaching can help you to define your messages during the interview so you know exactly what you want to say and when.

3. Learn to Respond to Difficult Questions

Journalists are known to throw in questions that could be uncomfortable or difficult to answer. This situation might feel as if you’ve been put on the spot leading to mixed emotions and a feeling of “now what?” Media training can prepare you for these challenges so you know what to do when there is an unexpected twist in the interview. Overtime you will be ready and able to remain confident for these situations. 

4. You Learn How to Control the Interview

Although a journalist will be asking you questions, this is your interview. Media training will teach you how to maintain control and composure throughout the interview while also being able to steer in the right direction. This is a subtle, yet crucial skill, and can help you get the outcome you are looking for. 

5. You Can Avoid Misquotations

Before you go into an interview, you should be clear about what you are trying to convey. If you’re not prepared for the interview, a media coach might tell you that there is a better chance of being misquoted. Media training can help to avoid this; thereby, prevent any potential damage to your brand or reputation. 

Have you found yourself to be anxious, nervous, or under prepared for an interview? Consider media training with one of the top media coaches, like one from a public relations company in New York, NY at Goldman McCormick PR, today. 

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